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Font pop

Signal to Noise blog lists the 10 most popular newspaper typefaces according to an article at creativepro ona study by Ascender Corporation, font developers based in Chicago. As a long-time student of typography, I found this pretty interesting. (I worked nights as a proofreader for a large typographer based in Austin for several years, just to learn more about the field.). In web development, I find the constraints on font selection pretty frustrating. An interesting fact I didn't know before: many newspapers have custom fonts developed specifically for them, and see it as part of their branding. This reminded me that, when Paco Nathan and I started FringeWare, Inc., one of his first projects was to develop a FringeWare font. Our art director, Monte McCarter, developed at least one other font, called Denaturez. (The thorough and dedicated Paco, having found a whole new technology to bang round on, pretty much learned everything about the technology of magazine publishing, which is why Fringe Ware Review looked so great).

Thinking about this almost makes me want to start another magazine!

posted this at 10:22 AM
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