« Swarming | Main | Surfing the universe » Data-backed PersonasThe use of abstract personas that represent users/actors is common in the field of user experience design. (Before the "persona" label was used, we talked about having actors with use cases). Andrea Wiggins at "Boxes and Arrows" suggests explains how to build a data-backed persona. Is this more effective? I really like Andrew Otwell's comment below: One of the key things about personas, I think, is that personas aren’t primarly a research technique, but a communication tool. So if you’re “only” able to synthesize assumptions, folklore, myths, and a little data about your users into a format that anyone can read and get something out of, you’re still making communication happen better. jon posted this at 11:02 PM |
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