The Buddha’s critique of mindless craving and needless suffering pinpoints the precise moment during which real pleasure becomes abstract desire – the want to want. In our addictive culture of capitalism, it’s the exact same vital acupressure point that our basic market economy capitalizes on. “Don’t get hooked,” the Buddha says. Remember the hungry ghost, craving more and more of what can never satisfy.
Gary Gach considers how Buddha would approach consumer Christmas: “We should be trying to base contentment on being, rather than having. Then the question of buying that fourth shirt or that new gizmo on display might be dwarfed by the prospect of creating more space in one’s life by donating your extra stuff. When tempted to bite the hook of despair over seeming scarcity in one’s life or in the world, try practicing generosity instead.” He menntion’s Reverent Billy’s motto: “love is a gift economy. Pass it along.”