How do we characterize the flow of media? In this context, we invoke the words “push” and “pull.” John Hagel describes pull as ” creating platforms that help people to reach out, find and access appropriate resources when the need arises.” This morning I met with Evan Smith of The Texas Tribune, and he used the opposite word, talking about pushing media to readers where they are, rather than expecting them to come to you – “web site as destination” is obsolete in the world of social media.
I think they’re both correct. Is this a 21st Century media koan? I’d love to hear your thoughts.
Whatever the case, I don’t think we have a handle on the evolving flow of information online, any more than BP has a handle on the flow of oil from the MC252 spill (if you can call a explosive hemorrhage of oil a “spill”) in the Gulf of Mexico.