in Innovation


Readers of this blog will be aware of my fascination with the concept and churn of culture. I’ve just run across mention of a new book called Culturematic by anthropologist Grant McCracken. McCracken will be the guest tomorrow on the Yi-Tan weekly call.

From Amazon’s book description:

A Culturematic is a little machine for making culture. It’s an ingenuity engine.

Once wound up and released, the Culturematic acts as a probe into the often-alien world of contemporary culture, to test the atmosphere, to see what life it can sustain, to see who responds and how. Culturematics start small but can scale up ferociously, bootstrapping themselves as they go.

Because they are so inexpensive, we can afford to fire off a multitude of Culturematics simultaneously. This is evolutionary strategy, iterative innovation, and rapid prototyping all at once. Culturematics are fast, cheap, and out of control. Perhaps as important, they fail early and often. They are the perfect antidote to a world where we cannot guess what’s coming next.

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