Mark Pesce on Wikileaks: “Everything feels more authentic.”

Wikileaks is a big deal; Mark Pesce’s written the most insightful comment I’ve seen yet explaining just why. Read it here.

Everything is different now. Everything feels more authentic. We can choose to embrace this authenticity, and use it to construct a new system of relations, one which does not rely on secrets and lies. A week ago that would have sounded utopian, now it’s just facing facts. I’m hopeful. For the first time in my life I see the possibility for change on a scale beyond the personal. Assange has brought out the radical hiding inside me, the one always afraid to show his face. I think I’m not alone.

Realtors are thinking about social media

I gave a social media talk to some realtors yesterday. They were attentive, energetic, and really seemed to get what I was telling them, which (briefly, but of course it’s more complicated) was to focus on relationship-building narrative. As I told Jay Drayer on Facebook, best question I had was from a woman who worked mostly with investors,
and was concerned how casual her online persona could be without
potentially turning investors off. We discussed the importance of
authenticity, and balancing professional with personal online. Broad agreement in the room that authenticity is important and it’s okay to reveal your “secret identity.”

Realtors are thinking about social media, and they totally get that overt advertising is inappropriate in a social media space. They’re social all day long, and they generally know how to expose their expertise without flashing the real estate banner. Their challenge is to find time to be social outside their business-focused conversations, building relationships that won’t necessarily lead directly to business. It takes time and exploration to build an authentic presence, a social life online, that’s also business-relevant.  Even experts in this space are still getting the hang of it, still learning.