Islamic regime, insulting religious sanctity, and creating propaganda
for anti-revolutionary groups.”) This is nuts, and we should all be blogging in support of Hoder’s release. More information at Global Voices.
The post’s subject is “Healthcare Blogging: Wide Open Opportunities,” but the post itself is not just abou9t healthcare blogging. It’s a more general explanation why blogging is NOT dead, contrary to the opinion, expressed by some supposed social media experts, that “blogging wasn’t worth the effort and that nobody reads blogs.” Of course, “experts” who are totally focused on Facebook, Twitter, and Youtube argue that those platforms are “all that’s needed anymore and that … websites [including blogs] were basically useless.”
Facebook, Twitter, and YouTube, among other social apps, are indeed important to consider in creating an organizational media strategy; many businesses truly don’t understand how to use them effectively. Anyone hoping to create a vital and productive Internet presence should go where the conversations are, generally Twitter and Facebook.
Note that there’s a lot of confusion and questioning about the future of the Internet. John Battelle posts about points of control, and Tim O’Reilly has posted a map to highlight the point that we’re seeing platform wars from which the Internet of the future will emerge. [Link to complete map.] Blogs are nowhere on that map, probably because blogs will be everywhere in that world, like trees spewing oxygen into the ecosystem.
So blogs and web sites will continue to be critical points of presence for individuals and organizations, where they will develop more static core content, and dynamic emerging content via blogs, to show expertise, articulate new ideas, publish news about relevant organizations or projects, etc.
Some history: Blogs catalyzed the mainstreaming of social technology by making it easy for anyone to publish online. This meant more writers and more readers, a more robust social ecosystem online, which spiraled ever greater adoption. As more people were communicating in more ways over the web, social network platforms and messaging systems other than blogs appeared and evolved – the platforms on the O’Reilly/Battelle map. The growth of interest in social connection and persistent short messaging made Twitter a hot phenomenon, and as Facebook incorporated its own form of short messaging and activity streaming, it grew like wildfire and became the mainstream platform of choice for all sorts of social activity.
A new breed of consultants emerged who were not especially active on the Internet before Twitter and Facebook came along. I would argue that these consultants have blinders on; because of their limited experience, they don’t have a deep understanding of the Internet and the broader set of potentials inherent in its still-evolving ecosystem. Much of what you hear about “social media” is noise generated by folks who’re smart enough, but have limited experience and constrained vision. Considering that, confusion around “platform wars,” anxiety over economic instability, persistent growing deluges of unfiltered information, it’s great to see a breath of fresh air like the post at “Health is Social.” In fact, I’m finding that empowered patients and their advocates are as clear as anybody about the current and potential uses of social media in their world. They’re in the middle of a revolution that depends on the Internet, democracy of information, and robust social knowledge-sharing environments (patient communities).
I have more to say another day about the importance of deep, sustained conversation, not really supported by Twitter/Facebook short messaging/activity streaming strategies.
When every single person with an Internet connection is empowered to publish content that can be promoted, shared, and indexed forever, it changes the game from “merchandizing” to “people pleasing.” It was always supposed to be that way, of course, but the myriad layers that existed between the brand and the masses called for more quantifiable processes: “how many visits to the website” trumped “are we making people happy?”
I can’t think of a clearer way to make that point. He goes on to make the point I’ve been trying to make for the last four years, since I started writing, thinking, and talking about what’s come to be called “social media” – it’s more about the social, less about the media. Businesses at every scale have to learn to enable, manage, and nurture relationships – with peers, with employees and contractors, and especially with customers. We have technologies that support and sustain those relationships, so everything is disintermediated, we can be more direct with everybody, we can make amazing and fulfilling connections every day… but we have to get past the abstract thinking that characterized broadcast thinking, mass marketing. (Thinking how, several years ago, I pissed off a potential client who kept talking about the role of the consumer on the “web 2.0” site he wanted to build. I finally wrote the word consumer on the board, drew a circle around it, and a line through the circle. There is no consumer, I told him. These are people, and you’ll have to build relationships with them… the consumer abstraction will get in the way. Ouch. He didn’t like that at all…) [Link]