Netflix fixes the wrong problem

You have to wait for new Netflix DVDs.

Word on the street is that Netflix subscribers are fleeing because of recent rate increases; the company hopes to fix this by splitting its streaming service from the DVD service and making both relatively inexpensive. The streaming service will still be Netfix, and the DVD service will be called Qwickster. You can keep both services without paying more, or if you just want DVD service or just want streaming service, you can keep one and ditch the other, and pay less. This could be a good idea if price were the only problem.

For many, I suspect it’s not. Check out the graphic at the top of this post – it shows the status of new DVD releases I’ve just added to my Netflix queue. Only one is available now. Others have a wait – from short to very long. This never used to happen; now it’s the norm. I can drive a couple of blocks and find a RedBox that has the recent DVD releases I want, or I can wait for some indefinite period for Netflix availability. I’m having to watch and juggle my queue – I have no confidence that the next DVD Netflix sends me will be the one I prioritized ahead of others; it might have a “very long wait.”

If Netflix can’t resolve this supply vs demand issue, more will flee regardless of price.

As for the streaming service, because so few of the films I want to see are available for streaming, it’s not especially attractive. Best thing about it is that I can watch old episodes of “Kolchak: The Night Stalker” whenever I want to. Actually, I currently have more items in my streaming queue than my DVD queue, but they tend to be things I would watch if I had time on my hands, which I generally don’t – not necessarily compelling, and of course no new releases. And this service will only work so long as I have Internet access with unlimited access. If broadband providers cap their services (and I have no doubt they’d like to go there), high-bandwidth streaming of full movies will be potentially expensive. Capped bandwidth could kill Netflix’ streaming service.

Another issue is whether Netflix will be able to sustain contracts with content providers and continue getting all the DVD releases, or continue to get them at release. Consider the loss of Starz content.

We all have limited time for longer form media and many channels for access. I find that I’m increasingly watching movies via HD cable channels, and I can use RedBox for the new releases I’ve been getting from Netflix. There are also competing streaming services, such as Amazon’s, which is free with Amazon Prime. I’m not confident Netflix’ price reduction will bring departing customers back, or prevent existing customers from departing.

Taking a Wikileak

In my obligatory post about Wikileaks as the story du jour, I point to the great set of questions Dan Gillmor has posted in his column at Salon. These are especially lucid. I like especially Dan’s point about the character of the communications that were leaked, that many of the messages are gossip. Journalists are dutifully reporting “facts” gleaned from the leaked material without necessarily digging deeper, verifying and analyzing. Of course, they don’t have time – the information environment moves too quickly, he who hesitates is lost, accuracy be damned.

Then again, journalism is so often about facts, not truth.  Facts are always suspect, personal interpretations are often incorrect, memories are often wildly inaccurate. History is, no doubt, filled with wrong facts and bad interpretations that, regardless, are accepted as somehow “true.”

The high-minded interpretation of this and other leaks, that people need to know what is being said and done by their representatives in government, especially in a “democratic society,” is worth examining. We’re not really a democracy; government by rule or consensus of a majority of the people doesn’t scale, and it would be difficult for the average citizen to commit the time required to be conversant in depth with all the issues that a complex government must consider.

Do we benefit by sharing more facts with more people? (Dan notes that 3 million or so in government have the clearance to read most of the documents leaked – this seems like a lot of people to be keeping secrets… is the “secret” designation really all that meaningful, in this case?) But to my question – I think there’s a benefit in knowing more about government operations, but I’m less clear that this sort of leak increases knowledge vs. noise.

I’m certain about one thing: we shouldn’t assume that the leaked documents alone reveal secrets that are accurate and true. They’re just more pieces of a very complex puzzle.

Are there “master keys” to the Internet?

Interesting article in the New York Times“How China meddled with the Internet,” based on a report to Congress by the United States-China Economic and Security Review Commission. The Times article talks about an incident where IDC China Telecommunication broadcast inaccurate Web traffic routes for about 18 minutes back in April. According to the Times, Chinese engineering managers said the incident was accidental, but didn’t really explain what happened, and “the commission said it had no evidence that the misdirection was intentional.” So there was a technical screwup, happens all the time, no big deal? Or should we be paranoid?

No doubt there’s a lot to worry about in the world of cyber-security, but what makes the Times article interesting is this contention (not really attributed to any expert):

While sensitive data such as e-mails and commercial transactions are generally encrypted before being transmitted, the Chinese government holds a copy of an encryption master key, and there was speculation that China might have used it to break the encryption on some of the misdirected Internet traffic.

That does sound scary right? China has an “encryption master key” for Internet traffic?

Except it doesn’t seem to be true. Experts tell me that there are no “master keys” associated with Internet traffic. In fact, conscientious engineers have avoided creating that sort of thing. They use public key encryption.

So why would the times suggest that there’s a “master key”?