“People who are quadriplegic have stated that they feel less emotion than they did, when they could still feel their entire bodies. The projection of the self into electronics reduces our relationship to the body, the seat of our emotions, and for several reasons that might lead to an increase in psychopathology.
“And empathy may be a precious commodity in the future. Most people unconsciously cut off their empathy when they’re feeling endangered–when the population increases to 8 and 9 and 10 billion, we may instinctively become, as a race, proportionately less empathetic–unless we actively struggle against that kind of degeneracy.”
and was concerned how casual her online persona could be without
potentially turning investors off. We discussed the importance of
authenticity, and balancing professional with personal online. Broad agreement in the room that authenticity is important and it’s okay to reveal your “secret identity.”
Realtors are thinking about social media, and they totally get that overt advertising is inappropriate in a social media space. They’re social all day long, and they generally know how to expose their expertise without flashing the real estate banner. Their challenge is to find time to be social outside their business-focused conversations, building relationships that won’t necessarily lead directly to business. It takes time and exploration to build an authentic presence, a social life online, that’s also business-relevant. Even experts in this space are still getting the hang of it, still learning.
Social Media is a fundamental transformation in the way(s) people find and use information and content, from hard news to light entertainment. It’s an evolution from broadcast delivery of content – content created by a few and distributed to many – to network delivery, where content can be created by anyone and published to everyone, in a context that is “many to many.” Said another way, publication and delivery by professionals to mass audiences has changed – now publication and delivery can be by anyone, professional or not, to niche audiences through networks of many channels. This is because the means of production are broadly accessible and inexpensive.
As a result of all this, attention and mindshare are fragmented, there’s emphasis on relationship, new forms of media are conversational, and transaction costs for communication approach zero.
I’m sure that needs work, but it’s a good start – I think a little better than the other definitions I found, including the definition-by-committee (including yours truly) that’s found on Wikipedia.
It’s arguable whether “social media” is the best label for the thing we’re talking about, but it’s the one that’s stuck for now.