I wrote this in the late 1990s for a book called CyberRevolution, edited by Yoshihiro Kaneda – this was translated into Japanese by Gohsuke Takama, and was published only in Japan. Yoshihiro also interviewed me via email.
It’s time to wake up and do some critical thinking about the information highway, which we know will be a reality, at least next century, because we can already see the construction of infrastructure in Japan, the United States, and other countries (though the nationalist/geopolitical thing is increasingly irrelevant), and because we can sense the demand for expanded information services not just within online cultures but in the proliferation and success of neighborhood video rental stores. The videoplex explosion is an important key to the inforeality of the near future because it reveals a pent-up demand for entertainment software, not just film on video, but games and even audiotapes, all of which can be delivered digitally directly to the consumer over the high-bandwidth fiber optic networks that will comprise the infobahn. The potential power of these networks still hasn’t sunk in; infotainment corporations are still attached to the concept of product embodied in a particular hard medium that can be sold over the counter, like the compact disk or digital audio tape. They haven’t quite got the message that this superhighway we’ll building will render obsolete those vehicles that travel so much slower than the speed of light.
Those of us who live on the cultural fringes might want to consider the advantages and disadvantages of global high-speed digital links forming high bandwidth networks with sufficient capacity for unimaginable numbers of information channels. Those of us who’re hanging out on today’s Internet have already experience some crazy affects of high-volume internetworking, a handful of which I will mention here:
1) Chaos rules. Information spews from every conceivable direction, and it’s difficult to filter any clear sense of stable reality when you’re barraged with this degree of infoglut. This heightens the postmodern sense that there is no real truth, that all laws are relative and all reality is open to multiple interpretations all of which may be pure baloney…as the Firesign Theatre said, “Everything you know is wrong,” and an internetworked reality only serves to emphasize this disquieting fact. Though this is a disorienting perception, it carries the advantage that no single ‘truth’ can dominate, which means that tyranny is difficult to sustain. Politically, networked cultures seem to be more anarchic/democratic. This feels pretty free, though a community that is structurally democratic can sometimes feel like a mob.
2) People think they have community when they don’t. “Virtual community” is hot terminology, but misleading. You get some pieces of community online, a sense of unity with others, even a sense of common (virtual) location in cyberspace, but there’s something missing, a 3D flesh-and-blood element that the dictionary definitions of community don’t mention. But it’s clearly an issue: for example, members of the floating online community built around the Leri-L discussion list on the Internet decided that virtual meetings weren’t enough, so they began holding ‘fleshmeets,’ informal gatherings at various geographical locations. I haven’t been to a Leri-L fleshmeet, but I’ve been in similar situations with other groups, and there’s clearly a sense after such a meeting that the virtual community was “community” only in an abstract sense before the face-to-face connection completed the social transaction from which true fellowship is formed.
A related point is that a virtual community may fall apart when it’s carried from cyberspace to physical space. We can make ideal representations of ourselves in online text-based worlds, but our physical reality establishes a different context which I hesitate to say is the more “real,” but it will be judged as reality, and that reality may not measure up to the virtual promise.
3) Access will be limited. Short-term, at least, computer networks will remain more accessible to those who have an affinity for telecommunication gizmonics, and who have relatively high literacy and at least adequate typing skills. This effectively locks whole classes of folks out of the virtual world, which they perceive, if at all, as an obscure netherworld populated by various flavors of geeks. This is a clear advantage for the technical early adopters (in what other context would a Bill Gates become a billionaire?), and (down side, at least in my opinion) it may have a mainstreaming effect on constituents of fringe cultures. This happened to at least some elements of the sixties counterculture, an example being Rolling Stone magazine, which evolved from a radical underground newsrag devoted to arts and music to a middle-of-the-road yuppie scumsheet oriented, like the radio culture of the 90s, to product dissemination.
4) We will always have an audit trail. Everything you do on the information highway will have your digital signature stamped on it (perhaps a representation of your DNA?), so it will be difficult to hide who and what you are from someone with the determination and the technical prowess to find your tracks. This will facilitate a refined targeting of marketing sludge, and it will open a few new business opportunities: authentication, for instance. We will see the proliferation of clearinghouses to authenticate your digital reality to facilitate credit and digicash transactions, among others.
Other businesses will be formed, perhaps underground, to sell strategies for digital camouflage, and to search and hack patterns within data they may reflect digital individual or group identities.
These four infobahn-related issues are a foundation for thinking about the complexity of the digital world, but if you don’t *like* it, what can you do about it? After all, it’s inescapable, we’ve gone too far into this digital frame…we’ve formed identities around digitalia, and digital identities can be hacked, another worry.
The cleanest thing you can do is tell technology to fuck off, move to the mountains and live an idyllic existence by the campfire, eschewing all connection with the digital world. Since I know you’re not gonna *do* that, I won’t address the possibility. Another thing you can do is get involved in the politics of evolving infosystems, which you can do online simply by making your presence known at high volume and with high redundancy.
Or you could drop into a fringe reality, the culture hacker’s alternative world, and hack the media in the Situationist/Immediast sense…subvert the messages of the mainstream top culture wherever you can, and toss subtle packets of dissident memes into the infosphere, allowing the winds of chaos to blow yer memes into hurricane mode. The last great advantage of the information revolution we’re into is that insurgency doesn’t require confrontation, it doesn’t even necessarily require discomfort…it just requires the sharpest possible perception of the cosmic giggle….