Wired News hosts a conversation between Kevin Kelly and Steven Johnson, who’ve written similar books… Steven – Where Good Ideas Come From: The Natural History of Innovation; and Kevin – What Technology Wants.
Steven “finds that great creative milieus, whether MIT or Los Alamos, New York City or the World Wide Web, are like coral reefs—teeming, diverse colonies of creators who interact with and influence one another.”
Kevin “believes “technology can be seen as a sort of autonomous life-form, with intrinsic goals toward which it gropes over the course of its long development. Those goals, he says, are much like the tendencies of biological life, which over time diversifies, specializes, and (eventually) becomes more sentient…”
I’m glad Kevin and Steven are making the “hive mind” point, a rationale for softening rigid proprietary systems and encouraging collaboration and interaction… sez Steven: “innovation doesn’t come just from giving people incentives; it comes from creating environments where their ideas can connect.” Great ideas emerge from scenes, the solitary inventors are just catalysts for the execution (no mean feat, though).
Weed it and reap!
I just met Chris Carfi via Project VRM, and this week learned that he’s joining Edelman. David Armano, now with Edelman, blogged about this, and included his social business variation of the Carfi’s customer manifesto:
- We will no longer view you as “consumers”. Instead, you are co-creators, participants, and advocates.
- We will actively listen, and participate authentically because we know you demand nothing less.
- We will meet you on your terms, not ours.
- We will provide value, not noise.
- We will evolve our workforce to meet the changing demands of a networked economy.
- We will focus on your needs vs. our messages.
- We will build relationships that connect us in ways where we all benefit.
- We will act ethically and transparently, because it’s no longer a choice.
- We will respond to changes quickly—we will adapt.
- We will move forward with you, not without you, because you are our future.
Is this a transformation of the organization? Great customer-centered orgs always come from a similar attitude, but there’s a sense of urgency here – this is what you have to do, because you’re in a media environment that embraces transparency – you’re in the participatory panopticon – and is about symmetrical relationship. So this isn’t just good advice, it’s survival training for the networked world.