Forward thinking about the competitive workplace

Earlier this week I attended a breakfast panel sponsored by Gensler (http://www.gensler.com), an architecture, design, planning and consultation firm that focuses (among other things) on effective workplace environments, consulting for companies like Google, HP, Yahoo and Facebook. The title of the panel was “Designing your workplace for a competitive edge.”

Here’s my set of notes from the panel:

Evolving workplace:

Version 1.0: Move fast and break things. Emerging culture. Workplaces built for speed, transparency, flexibility.

Version 2.0: 8×8, 1:1. Cubic farms on vast floor plates. Cube dwellers. Butts in seats. Embedded hierarchy.

Version 3.0: (Now). Activity-based era. Changing work process. Mobile, remote work. “We” spaces, not “me” spaces. Support for collaboration. Drivers: faster pace, distributed teams, lean and mean. Changing work processes (from waterfall to agile). Closed to open. Get products to market faster. Multiple space times for multiple work modes. Coworking. Workers not tethered to one company.

Panelists
Derek Woodgate, The Futures Lab: futurist perspective
Eden Bruckman, International Living Future Institute: sustainability perspective
David Bumgardner, HP: real estate acquisition and management perspective.

Bumgardner’s job is to maximize HP’s real estate portfolio. He has to consider how employees work and what kind of environment is conducive to productivity, at the same time maintaining standards across the global HP properties. He focuses on optimal use of all properties, noting that the workforce increasingly consists of mobile employees who require no office or desk. The need for consistent standards is so that wherever the mobile employee goes to an HP facility, the work environment is fairly consistent. Other factors: environmental sustainability, affordability.

A green and sustainable workplace environment can be a competitive edge: some of the most talented employees will factor environmental impact into their decisions about where to work.

Google is another company that focuses on sustainability. The focus is authentic, no greenwashing. Google wants to move beyond LEED, looking through the lens of the Living Building Challenge (https://ilbi.org/lbc).

The build environment is an extension of who we are. We see increasing interest in building bio measurement and feedback into environments. China is looking closely at metrics in building 20 megacities.

Community will no longer be a matter of who’s aggregated in any place, but also how they share and manage resources.

Health and well-being is the new perq for employees; it’s no longer about having a corner office or other sings of hierarchy.

At Zappos, the number 1 priority is company culture, feeling that if you get that right, the rest will happen naturally. How does the built environment impact that culture?

The contemporary work environment needs spaces for energizing and spaces for discharging that energy.

Technology is moving fast, but the build environment is inherently slow.

HP created the Halo Room (http://www.humanproductivitylab.com/archive_blogs/2007/08/28/hp_halo_releases_hp_meeting_ro.php), a set of global networked technology-mediated remote conferencing environments. As these kinds of environments proliferate, travel requirements will decrease. “You’re not going to see that people interaction go away. You’re going to see better ways to get it.”

Increasingly building sustainability into design standards, which may have to vary for different (non-U.S.) contexts. Striving for a zero effect (carbon neutral). Changing densities.

Currently workers don’t feel the same commitment from companies as before, and vice versa. Companies are reducing the numbers of employees and relying more on contractors. We’re creating a world of experts (consultants).

Future workers (currently under 25 years of age) are growing up with a different set of assumptions. Their world is a world of peer groups, not authoritarian hierarchies. It’s a world that’s saturated with technology, especially for communications. For the first time ever, we’re starting to see multiple generations of employees working together in the same office.

This is a busy week

I’ve been interacting with this year’s SXSW schedule, noticing how much programming there is, and how many speakers I don’t know, which is actually pretty great. In the world of social media, we’ve learned how many more great voices there are in the world than we can ever hope to track, so many more of them given the opportunity to reach some kind of following or audience as the barriers to publishing fall away. So much of my information life lately has been exploring to find the various pockets of compelling intelligence within the crowd. SXSW Interactive facilitates that by creating a way to crowdsource the schedule – actual attendees vote on panel suggestions. There’s down sides, if course – people game the system, and you get panels and presentations on compelling subjects by presenters that are inexperienced, or were smarter in their proposal than in their delivery. But overall it’s a great thing, and of course there’s also quite a bit happening on the periphery of the event.

Where am I speaking?

Tuesday night, actually not part of SXSW but a good lead-in, EFF-Austin and Plutopia Productions are sponsoring an event – a panel on the twentieth anniversary of the Secret Service raid at Steve Jackson Games, part of the “hacker crackdown.” I’ll be moderating a panel featuring Steve, Bruce Sterling, and attorney Pete Kennedy (who argued the case). The event, at Independence Brewing, is sold out, but we’ll hopefully be streaming, or at least have video online after the fact.

The day before SXSW starts, March 11, I’ll be giving a talk at “Sharing, Exchanging, Social Health,” an event that takes advantage of the presence in town of many participatory medicine/social health advocates, and gives them a place to hang out. It’s an unconference seeded with a few programmed talks.

With my Plutopia Productions colleagues, I’ll be introducing Plutopia 2010 on Monday the 15th. Gates open at 7pm at the Mexican American Cultural Center. Plutopia is a defining SXSW Interactive event, this year focusing on “The Science of Music,” and featuring Bruce Sterling, DJ Spooky, DJ Strangevibe, Black Pig Liberation Front, Xiao He. The schedule is here. We’ll also have the Edible Austin Food Fest featuring local food and distillers.

Tuesday, David Armistead has asked me to join his core conversation at SXSW Interactive, “Can Social Media Save Business So Business Can Save the Planet?” Here’s a description:

In the era of GM-like businesses, now just past, opaque layers of hierarchy were used to control the flow of information to create an effective coordination of action. But new communications and information technology, including the new social media, now drop the costs of coordination so low business has to adopt them to stay competitive. Except – these technologies drastically flatten the organization and flood everything with radical new transparency, and many firms resist these kinds of changes.

John Motloch from Ball State University will also join us. Should be a lively and worldchanging discussion.

Finally, at the end of the day Tuesday, I’m introducing Bruce Sterling’s talk. I don’t think either one of us has any idea what we’re going to say at this point, but Bruce’s talk is always a highlight of the event.