Yesterday I had the privilege to attend an informative talk about effective communication by my friend and colleague Kevin Leahy, aka Knowledge Advocate. One point among many in Kevin’s talk: the content of a communication doesn’t matter as much as we think it does. Kevin, an attorney, said that post-trial conversations with jurors finds that they often recall little about what was said, but much about how they felt about witnesses, based quite a bit on their perception of body language. Coincidentally this morning I find an article about research, conducted by MIT political scientists, that shows how the appearances of politicians strongly influence voters, that people around the world have similar ideas about what a good politician looks like. [Link to the paper “Looking Like a Winner” (pdf)]
Sounds like you can take this to the bank: how you LOOK is important, and your BODY LANGUAGE is also important. What you think and what you say? Not such a big deal.
Another point, reading between the lines of the MIT Study: you’re better off if how you look is congruent with people’s perception of your role – there are definite stereotypes. If you don’t look like a politician but you have political ambitions, it’s better to work behind the scenes. (I think politicians already know this).
Nancy White, John D. Smith, and Etienne Wenger have written a thorough, clear and compelling overview of the emerging role of technology stewardship for communities of practice (CoPs). They’re leaders in thinking about CoPs, they’re smart, and they’re great communicators. Their book is 
, and it’s a must-read if you’re involved with any kind of organization that uses technology for collaboration and knowledge management. And who isn’t?