We’ve all zeroed in on a set of established platforms for interaction, primarily Facebook and Twitter. Icons linking to Facebook and Twitter pages are standard on many web sites now – suggesting a consensus about where people are hanging out. Many experience the Internet through one or both of these platforms, and a few scattered others (.e.g YouTube, Yelp, blogs etc.). Increasingly we see world-views based on shared content and hyperlinks. As it becomes the new normal, social media is just media, no need to make the distinction. We can end the obsession with tools and forms on the production side, and focus on content. On the consumption or demand side, we have a problem of abundance, of having more quality content than we can track and manage. Filters are crucial, but imperfect. Maybe we still need some work here.
How do we characterize the flow of media? In this context, we invoke the words “push” and “pull.” John Hagel describes pull as ” creating platforms that help people to reach out, find and access appropriate resources when the need arises.” This morning I met with Evan Smith of The Texas Tribune, and he used the opposite word, talking about pushing media to readers where they are, rather than expecting them to come to you – “web site as destination” is obsolete in the world of social media.
I think they’re both correct. Is this a 21st Century media koan? I’d love to hear your thoughts.
Whatever the case, I don’t think we have a handle on the evolving flow of information online, any more than BP has a handle on the flow of oil from the MC252 spill (if you can call a explosive hemorrhage of oil a “spill”) in the Gulf of Mexico.